BeyondPR case study - Viseum

BeyondPR has generated over 2,000 unique visitors to the website of global security solutions provider Viseum , resulting in a likely 5,000,000 USD contract award for the client.

Sector: Security/Technology/Government/Law Enforcement

The Challenge:

Viseum, the creators of a revolutionary system called Intelligent Moving cameras (IMC) needed to highlight the fact that effective cameras should not mean crippling costs and raise awareness of their products in chosen markets. With police and council budgets facing cuts, Intelligent Moving Cameras (IMC) is the key to cost-effective crime fighting. Most conventional PTZ cameras simply dont capture the action theyre supposed to, are often facing in the wrong direction and consequently miss a lot of incidents. All making for a highly frustrating time for control room operators, local authorities and law enforcement agencies alike. With no sign of any new technology on the horizon to better the traditional PTZ, the owners and operators of CCTV schemes across the EU seemed destined for a hit and miss approach to crime detection and prevention for the foreseeable future. Now all that has changed. Enter the rapidly deployable Intelligent Moving Camera (IMC) from Viseum. Like many businesses with a great product, Viseum needed to shout about it and get noticed. The main challenge for BeyondPR as would be to implement marketing and communications solutions offering a tangible return on investment and delivering a justifiable cost option to the client.

The Solution

BeyondPR created and implemented a six month 'Product launch' PR and communications package. Utilising its extensive experience in the Security, Technology and Local Government markets, BeyondPR went about devising editorials and case studies that would help Viseum accelerate its global growth programme. The emphasis would be on driving web traffic to generate leads resulting in new business enquiries, therefore saving Viseum on very expensive and non-tangible trade magazine advertising costs. The final solution comprised of an agreed number of press releases and case studies per month, researched, drafted, distributed and placed in key trade publications and via the web. The communications programme was accompanied by high quality imagery and professionally designed case studies, enabling Viseum to project a professional marketing & PR image to all audiences and stakeholders.

Client View

"The responsiveness of BeyondPR is nothing short of magnificent and their quality of work has been of a very high standard indeed. The turnaround times on some of our press releases and case studies was extremely short, driven by the need for client presentation materials because of the success we were having at generating interest in the company - because of the PR! BeyondPR's activity has generated over 2,000 unique visits to the website from potential clients and partners so far. We know this because we have not been doing any other marketing activity over the same period; so the credit for all those visits lies with the traditional and particularly the online PR activity which has been amazing. We are in advanced negotiations on several contracts both at home and abroad as a result of BeyondPR's efforts. We can't tell you the full details or else we'd have to shoot you (!), however one of the contracts is for an initial amount of several million US Dollars. We don't just get press release and case study writing from BeyondPR, far from it. We also get a trusted partner with plenty of real life business experience - to bounce ideas off and help us 'reality-check' some of the plans we have for expanding the business."
Stuart Thompson, Founder and Managing Director, Viseum Ltd

BeyondPR view

"Viseum is the classic example of a global player in its sector with a marketing profile positioned for rapid growth, thanks to BeyondPR. That's the beauty of PR done well. We can communicate with all the key trade media and relevant portals and achieve credible, professional exposure in UK and International markets at just a small fraction of the cost of traditional trade advertising. And because the editors, portals and bloggers are writing about your brand rather than you saying 'let's sell you something', the message can be communicated much more powerfully and more effectively than advertising."
Jon Gardner, Managing Director, BeyondPR