BeyondPR case study - Oxley & Coward

BeyondPR is delivering integrated PR and marketing solutions for LawNet Member, Oxley & Coward Solicitors of Rotherham.

Sector: Legal LawNet Member / Professional Services

Founded in 1791, Rotherhams longest established legal practices, Oxley and Coward Solicitors LLP, is one of the most respected law firms in south Yorkshire. As a member of the highly regarded LawNet professional network, Oxley & Coward serves a diverse range of legal needs for residents and businesses alike - with the emphasis always on a friendly approach, accessible and affordable legal services for all.

Oxley & Coward has no dedicated in-house Marketing and PR team, with the booking of adverts etc and the company's marketing initiatives largely left to the Practice Manager to co-ordinate and implement. Via a referral from another professional services company, BeyondPR was introduced to Oxley & Coward to see if there was anything it could do to raise the firm's profile, improve the corporate identity and support business growth and profit strategies.

BeyondPR was initially engaged by Oxley & Coward on a fixed PR retainer to create, develop and distribute press releases and monitor Oxley & Coward's media coverage. The relationship worked so well that Oxley & Coward soon found itself outsourcing design, print, advertising, signage and other elements of the marketing mix to BeyondPR. Regular client meetings and a transparent approach to problem solving Oxley & Coward's marketing challenges led to a complete review of the firm's corporate identity including logos and typefaces, main signage, and ultimately a complete re-design of all literature and a re-build of Oxley & Coward's website in association with a local technology partner.

"We have trusted BeyondPR with our media presence, our brand identity, advertising, new logo and signage, and even the project management of our new website. Throughout we have received a personal and highly responsive service, and the results are excellent. The entire look and feel of our marketing and advertising has been radically changed to bring it more up-to-date and project a more professional image of the practice. We regularly feature in local media and despite the difficult economic pressures, the return on investment from all this marketing activity is justified by an extremely busy practice."
Peter W Hedley, Practice Manager, Oxley & Coward Solicitors LLP

"Many law firms and professional service organisations are too busy dealing with their own clients to handle marketing and PR in-house. The advantages of outsourcing it all to a trusted partner are numerous, and include no staff costs and the total flexibility to scale up the service according to your requirements. Oxley & Coward are a pleasure to work with and we hope that other LawNet members and legal and professional firms can benefit from our experience and expertise in this sector.
Jon Gardner, Managing Director, BeyondPR.